Independent research · Transparent methodology
Independent ecommerce research for clearer buying decisions.
We compare tools, verify pricing, and publish transparent research for merchants.
No paid rankings.
No purchased verdicts.
Current research collection
Featured dossiersThe research desk
Start with the evidence.
These previews organize public product documentation, pricing structures, operating fit, and questions that still require verification. They are not scored reviews or final recommendations.
Research + tools + evidence
Put the research to work.
Transparent tools built on the same sourced data as our research. No scores, no lead gates.
AEcommerce stack builderMap the storefront, payments, support, and fulfillment research your operating model calls for.BEcommerce platform finderFive questions. A shortlist worth investigating, with every rule shown.CPlatform cost calculatorAn educational total-cost model using published plan prices and your inputs.DPayment fee calculatorEnter the rate you are evaluating; see published Stripe, PayPal, Square, and Adyen examples.EFulfillment cost calculatorNormalize a 3PL quote across pick fees, shipping, storage, returns, projects, and minimums.
Editorial standard
Research you can audit.
Sources shown
Official product pages and documentation are linked in each dossier.
Status disclosed
Editorial overviews remain clearly separate from completed evaluations.
Verdicts protected
Commercial relationships never purchase scores, rankings, or recommendations.
Research navigator
Find platforms worth investigating.
Answer five short questions to see which ecommerce platforms are worth investigating, with every matching rule shown. It is a transparent shortlist, never a personalized recommendation or score.
Live category desks
Shopping for a platform?
The decision desk.
Neutral comparisons of architecture, pricing approach, operating fit, and unresolved questions. No manufactured winner.
All comparisons01Shopify vs WooCommerceHosted SaaS or self-hosted WordPress commerce02Shopify vs BigCommerceTwo managed commerce platforms, compared by operating fit03Gorgias vs ZendeskEcommerce-focused support or a broader service platform04Shopify vs WixCommerce-first platform or website builder with commerce05Stripe vs PayPalPayment-type rates and checkout context, no cheapest winner
Field guide
Research frameworkHow to choose an ecommerce platform in 2026
A framework covering Shopify, WooCommerce, BigCommerce, Wix, Squarespace, and Adobe Commerce.Read the guideEditorial independence
Fund the work. Never the verdict.
Brands can sponsor production and distribution. They cannot purchase positive reviews, scores, rankings, comparison wins, or editorial recommendations.
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